Pędziwiatr (Roadrunner) – Brand Hero for a track sports store.
Apart from the characteristic logo and well fitted visual identification, brand heroes are becoming a very popular attention getters. When a customer sees one, they immediately start to identify with it and therefore get more acquainted with the brand.
One of our first customers was a newly opened store for runners called Pędziwiatr (Roadrunner), in Bialystok, Poland. The owner wanted to create an entire society around running, and therefore needed a hero to lead it.